This is a good article. although it has a construction contractor focus, the principles can be applied to any industry. “But all this customer cares about is low price!” We hear this line daily as a defense of longheld beliefs that their darned customers just don’t care about value over price. Here’s a new belief […]
Category Archives: Business Development
Once you know what you want to say to potential clients, decide how best to present it. What’s in a brand? It’s all about the story you tell. A company’s brand story goes beyond the basics of what your firm does. It also illustrates why you do it, how you do it, and the impact […]
Contractors often downplay marketing efforts and instead rely on word-of-mouth connections, but a few simple steps can help find new clients, says a construction branding expert. Your potential clients are inundated with choices, so if your brand lacks a distinctive story, you’ll struggle to stand out. A brand story goes beyond the basics of what […]
A capture manager’s work is a lot like golf. Golfers must consider factors like wind, distance, club selection, and course obstacles as they make their way through a course hole. There are so many swings a golfer must carefully make before they are on the green, lining up the final shot. And then in the […]